3. Target Audience & Platforms
3.1 Audiences
| Segment | Profile | What they want | How we reach them |
|---|---|---|---|
| Core: social-strategy and politics players | Played EVE Online politics, Eco governments, NationStates, Politics & War, Diplomacy, Civilization. | Meaningful collective politics, long-running stories, intrigue, and the challenge of moving AI governments that remember and respond. | Strategy subreddits, Discord communities, YouTube/Twitch ‘drama’ creators, devlogs. |
| Browser-strategy veterans | Played Travian-style timer games and persistent web worlds. | Low install friction, short daily sessions, alliances, wars. | Web portals, itch.io, browser-game communities. |
| Role-players and community builders | Enjoy in-character journalism, propaganda posters, court intrigue, religious orders. | Expressive tools, identity, ranks and titles. | RP communities, creator programs. |
| Economy and trading players | Enjoy player-driven markets, currency speculation, smuggling and arbitrage (EVE-style trading). | Ten currencies with different rules, a World Exchange, black markets, sanctions that move prices. | Trading and economy communities, devlogs on the currency model. |
| Worldbuilding and lore fans | Enjoy invented cultures, faiths and histories. | Nations with distinct money, faith, festivals and look; player-made history. | Art-led social posts, codex excerpts, festival events. |
| AI-curious players (v0.7) | Enjoy talking to and outwitting AI characters; follow AI-driven simulations. | AI leaders with memory and personality, AI-to-AI diplomacy, debates and Notables they can question. | Devlogs on the AI leadership design, clips of AI debates and speeches (always labeled AI). |
Age rating target: Teen (ESRB T / PEGI 12 equivalent) [VERIFY] with a minimum account age of 16 at launch (political themes, open chat, coups and purges) – see Section 21. Player age is self-declared plus platform signals; no ID collection by default.
3.2 Platform strategy
- Phase 1 – desktop web. Mouse/keyboard first; WebGL2 via Three.js; target mid-range laptops with integrated GPUs [ASSUMPTION].
- Phase 2 – mobile web. Responsive UI; simplified map LOD; daily-loop actions fully playable on phones (most check-ins will be short).
- Phase 3 – optional desktop wrapper (e.g., for a Steam listing) once live-ops are stable. The browser remains the primary platform.
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